Added: Nov 20, 2008
Author: adcouncil
Duration: 1:1
New York City has the largest public school system in the nation with 79,000 teachers, 1,400 schools, and one million students and the New York City Department of Education projects that approximately 4,000 new high quality teachers will be needed in 2009. Great teachers are the key to raising student achievement. Over the past several years, New York City has achieved significant academic gains and has been a leader in education reform. However, there remains a challenge in making every school in New York City an exceptional place to teach and to learn. While there is no longer a shortage of teachers, there is a critical shortage of high quality teachers willing to teach in the highest need schools. The objective of this campaign is to drive highly qualified candidates to apply to teach in New York City public schools, especially in high need areas. With the tag, I teach NYC because every day it teaches me, the campaign demonstrates the real world connection between what is being taught in the classroom and the unique, inspiring and amazing things that you learn every day in New York City. Viewers are encouraged to visit www.teachnyc.net to apply to become a New York City public school teacher.
Channel: Nonprofit
Tags: ad council nyc psa recruitment teach teacher
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